Ash Wednesday Homily - February 26, 2020 - Who is your audience?
Ash Wednesday Joel 2:1-2,12-17 Psalm 103 2 Corinthians 5:20b-6:10 Matthew 6:1-6,16-21 I. Who is your audience? This question is perhaps the most basic starting point for most people who work in marketing. And anyone here who has worked in marketing before knows that if you don't know who your target demographic is for your product, you are already off on the wrong foot. Who is your audience? Let me tell you who knows who their audience is: Google. Have you ever had the experience of looking something up on Google, only to then turn around to the next website, and magically the advertisements on the sides of the screen are LITERALLY the products you just looked up? The data that we feed the algorithm of Google directly allows any data gatherers to begin to build you into their target demographic systems so that they can more personally advertise produ...